Today was day two of Sea Otter, but the first major day for the booth. Consumers, media and industry folk all gathered today to see the latest and greatest from the cycling industry and support the racers. The 4X competition also took place where Norco Factory Team Rider Nick Geddies placed an impressive 2nd.
This morning, I was lucky enough to participate in the Bicycling Industry Ride. This is where the sales and marketing teams from all companies get to get out and escape the expo for a 50mile ride through some of the nicest areas in California.
More to come,
Dustan
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